Marie-Hélène Doucet and Mylène Lessard had dreamed since childhood of creating their own business. It was during a camping trip that the idea came up.

There had been a lot of rain and we had experienced major irritants with our traditional cotton towels which were slow to dry, filled with sand and for the most part, developed smells of mold. That's when we had our entrepreneurial idea to start Solem. The company was launched in February 2019.

Passion fueled imagination and we are proud to have founded Solem.

We wanted our name to cross language barriers. We wanted a name that inspires the sun while emphasizing our creative uniqueness. The translation of sol in Spanish is sun and in English, sole means single.

To add a little personal note, our two first names begin with the letter M.

So this is how Solem was born!

This is how Solem was born, after long weeks of searching to try and find the perfect name!

Solem microfiber is unsurpassed in its softness. Woven from extremely fine synthetic fibers, Solem microfiber is light and compact, yet absorbs 2 to 3 times its weight in water. Solem microfiber is 70% more absorbent than traditional cotton. It traps water and dirt effectively and dries in record time. Easy to clean, its tight weave makes it exceptionally durable. We also use a superior quality of ink that ensures long-lasting color.

We use 50% recycled fiber in our products. For example, each beach towel recovers 13 bottles of water.