Digital Marketing Specialist - Customer Journey & Performance
At Solem, we create practical microfiber products to simplify families' daily lives. Our mission is driven by the desire to make a tangible difference in people's lives. As we grow, we aspire to become a leading microfiber brand in Canada, while continuing to expand our reach nationally and internationally.
We are a close-knit and passionate team that thrives on ideas, results and a spirit of collaboration.
Your role:
You will be at the heart of our digital growth.
Your goal: convert more visitors into customers on our online store and build loyalty in our communities through engaging newsletters and well-established marketing automations.
Your responsibilities:
- Optimize the shopping experience on our store (Shopify Plus)
- Improve the customer journey and conversion rates (UX, product pages, checkout)
- Test and analyze performance to boost sales (A/B, heatmaps, etc.)
- Ensure consistency between the site, marketing campaigns and business objectives
- Promoting our relationship marketing (Klaviyo)
- Create, automate and customize the newsletters, shopping cart reminders, post-purchase scenarios, etc.
- Segment our customer base intelligently (behaviors, history, interests)
- Track the right KPIs: open rates, clicks, revenue per send, LTV, etc.
- Collaborate and connect the dots
- Work hand in hand with the creative team to produce effective content
- Ensure that our paid campaigns (Meta, Google) are aligned with the site experience
- Analyze data (GA4, Klaviyo, Shopify) and recommend adjustments
What we are looking for:
- 3+ years of experience in e-commerce, CRM or relationship marketing
- Comfort with Shopify Plus , Klaviyo , CRM (ideally Dynamics) and customer databases
- Solid understanding of the online customer journey and conversion optimization
- SEO knowledge (a major asset)
- Excellent writing skills in French and in English
- Analytical mind + attention to detail = you always want to improve yourself
- Autonomy, curiosity, sense of initiative
Why join the Solem team?
- 100% teleworking, flexible hours
- A human, creative and passionate team
- A growing company with a meaningful mission
- A lot of autonomy and concrete impact in your role
- Access to high-performance tools and a stimulating environment
Do you want to build, optimize, analyze and make a real difference?
We can't wait to meet you!